J. Walter Thompson Company.Account Files, 1885-2008 and undated,bulk 1920-1995

ArchivalResource

J. Walter Thompson Company.Account Files, 1885-2008 and undated,bulk 1920-1995

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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SNAC Resource ID: 6359679

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Publicker Industries, Inc., memoranda and printed material

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Pittsburgh Plate Glass, research reports

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Jovan, printed material

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National Car Rental System, inc.

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Singer Company, printed material and memoranda

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Howlett and Hockmeyer Co., account history

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U.S. Industrial Alcohol Co.

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Peter Cailler Kohler Swiss Chocolate Co.

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Glen Alden Coal Co., account history

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Sun-Maid Raisin Growers Association.

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Welch Grape Juice Company, account history

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Goldwyn Pictures, account history

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Gates Tours, account history

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Bausch and Lomb

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Sonora Phonograph Company, account history

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First National City Bank, printed material

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Gorham Manufacturing Co., history

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International Minerals and Chemicals Company

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Toys 'R' Us, printed material

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Douglas Pectin Company (Certo), account history

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Cream of Wheat Corp., account history

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Boyle-Midway

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Stouffer Corporation, printed material

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Olive Advisory Board, printed material

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Northern Pacific Railway Company, account history

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Charles W. Breneman Co.

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U.S. Gutta Percha Paint Co., account history

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Abbot Laboratories

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Food and Drug Administration, safety and nutrition

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Buxton, Inc.

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Pharma-Craft Corp.

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New Holland Machine Co.

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Radio Corporation of America (RCA)

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Curtice Brothers Co., account history

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Massachusetts Mutual Life Insurance Co., printed material

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Castle and Cooke

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Union Central Life Insurance Co.

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Alberto Culver

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Florida Bend Corp., account history

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European-American Bank and Trust Co., printed material

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Seth Thomas Clock Co., account history

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Red Barn System, Inc., printed material

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California Milk Advisory Board

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Campbell-Taggart Bakeries

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National Airlines, printed material and memoranda

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Seven-Up Company

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Religion in American Life, Inc.

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Activision

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Gillette company

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American Film Theatre

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Magazine Publishers Association, printed material

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A.C. Krumm and Son Macaroni Company, account history

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Winchester Repeating Arms Co., research report and newsletter

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Entemann's, printed material

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Wool Bureau

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Hewlett Packard, printed material

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George P. Ide and Company, Inc., account history

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Brillo Manufacturing Co.

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Celotex Company

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Pan American World Airways.

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Mead Data Central, printed material

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George Close Co.

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Audio devices, inc.

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New York Academy of Sciences, printed material

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Diamond Salt Co.

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Buitoni Foods Corp.

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Felt and Tarrant Manufacturing Co., account history

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India Jute Mills Association, marketing survey

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Lewis-Howe Company, memoranda

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Langendorf Baking Company, account history

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Uncle Ben's, printed material

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American-British Improvement Co.

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U.S. Lines

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Burlington Railroad

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Institute of Life Insurance.

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Richardson Company, account history

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Buckeye Soda Products

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Shakey's, Inc., printed material

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Cheek-Neal Coffee Company (Maxwell House coffee)

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Hathaway Bakeries, Inc., company history

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Henry Heide, Inc., advertising plan

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Franklin Baker Company.

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Ward Baking Company, printed material and publications

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Dolly Madison Baking Corp., account history

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Church and Dwight Co., Inc., printed material

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Joseph Schlitz Brewing Co., printed material and memos

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New York Central Railroad, printed material

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Jantzen, Inc., printed material

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Peter Henderson and Company, account history

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